{"id":8953,"date":"2025-12-03T16:36:21","date_gmt":"2025-12-03T15:36:21","guid":{"rendered":"https:\/\/tradelab.it\/?post_type=servizio&#038;p=8953"},"modified":"2026-01-29T10:58:06","modified_gmt":"2026-01-29T09:58:06","slug":"category-management","status":"publish","type":"servizio","link":"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/","title":{"rendered":"Category Management"},"content":{"rendered":"<h2>Category Management<\/h2>\n<p><b>Descrizione:<\/b> Analisi e ottimizzazione della gestione strategica e assortimentale delle categorie in farmacia, con sviluppo di planogrammi e rappresentazioni espositive personalizzate.<\/p>\n<p><b>Valore per il cliente:<\/b> Migliora la redditivit\u00e0 e la visibilit\u00e0 delle categorie, valorizzando il ruolo del farmacista e l\u2019esperienza del consumatore, con visione data driven e customer based.<\/p>\n<h2>La gestione delle categorie in farmacia<\/h2>\n<ul>\n<li>ottimizzare la gestione delle categorie (assortimento e organizzazione degli spazi espositivi) per migliorare l&#8217;esperienza del cliente;<\/li>\n<li>massimizzare le performance commerciali dei punti vendita;<\/li>\n<li>incrementare ulteriormente la compliance del farmacista.<\/li>\n<\/ul>\n<p>Sviluppo di <b>planogrammi<\/b> differenziati per ciascuna categoria in base a:<\/p>\n<ul>\n<li><b>Peso dei segmenti<\/b><\/li>\n<li><b>Spazio espositivo<\/b>: Retrobanco\/Libero servizio<\/li>\n<li><b>Cluster di farmacie\u00a0<\/b><\/li>\n<li><b>Attribuzione degli spazi ai Brand e alle singole SKU <\/b>in ciascun segmento<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Category Management Descrizione: Analisi e ottimizzazione della gestione strategica e assortimentale delle categorie in farmacia, con sviluppo di planogrammi e rappresentazioni espositive personalizzate. Valore per il cliente: Migliora la redditivit\u00e0 e la visibilit\u00e0 delle categorie, valorizzando il ruolo del farmacista e l\u2019esperienza del consumatore, con visione data driven e customer based. La gestione delle categorie [&hellip;]<\/p>\n","protected":false},"author":1,"menu_order":63,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"industry":[867,858],"soluzione":[878],"class_list":["post-8953","servizio","type-servizio","status-publish","format-standard","hentry","industry-market-strategy","industry-pharma-and-healthcare","soluzione-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Category management - TradeLab<\/title>\n<meta name=\"description\" content=\"Category management basato su dati di consumo: ottimizza assortimenti, incrementa vendite e soddisfa bisogni reali dei clienti target.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Category management - TradeLab\" \/>\n<meta property=\"og:description\" content=\"Category management basato su dati di consumo: ottimizza assortimenti, incrementa vendite e soddisfa bisogni reali dei clienti target.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Tradelab\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T09:58:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/\",\"url\":\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/\",\"name\":\"Category management - TradeLab\",\"isPartOf\":{\"@id\":\"https:\/\/tradelab.it\/it\/#website\"},\"datePublished\":\"2025-12-03T15:36:21+00:00\",\"dateModified\":\"2026-01-29T09:58:06+00:00\",\"description\":\"Category management basato su dati di consumo: ottimizza assortimenti, incrementa vendite e soddisfa bisogni reali dei clienti target.\",\"breadcrumb\":{\"@id\":\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tradelab.it\/it\/industries\/pharma-and-healthcare\/category-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tradelab.it\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharma &amp; 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